How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
As brands shift from chasing volume to building long-term trust, PR firms in China are evolving into strategic growth partners—balancing efficiency with emotional value.
Over the past decade, LABELHOOD has evolved from an underground fashion showcase to a cultural force shaping China’s design narrative, bridging creative experimentation with global retail opportunities.
After the breakout moment, what comes next for Chinese luxury? At Fashion Asia Hong Kong, former Boucheron APAC president André Hou offers a clear-eyed view on why building Made-in-China luxury is a generational task—and what brands must do to earn lasting global legitimacy.
Designer Yici Zhao’s journey from luxury jewelry to artisanal ceramics reflects a deeper shift—from brilliance to grounding, from perfection to presence. With her brand Yici (忆瓷), she redefines Chinese design through emotion, craft, and cultural roots.
Through the Fashion Challenges Forum and its integration with Clockenflap, the platform positions Hong Kong as a “Super Connector,” translating Asian cultural depth into global fashion understanding while building the infrastructure needed for long-term growth.
Through its Chinese Raw Materials Return Project, Chinese fragrance brand To Summer is working to integrate ingredients such as Jingmai Pu’er tea and Xinhui aged tangerine peel into the global perfumery system via standardized extraction and IFRA recognition. The brand offers a case study in how Chinese fragrance may achieve
This week’s Weekly Brief reviews the most significant developments shaping the China consumer market, from accelerated retail exits and major flagship investments to the global expansion of Chinese brands and deepening capital ties with international groups. Together, these moves reveal how China’s retail, luxury, fashion, and lifestyle sectors are recalibrating
Chalu is reimagining sparkling tea through the lens of Yunnan’s ancient tea terroir. Founded by Fraser Kennedy, the brand transforms Chinese tea heritage into a modern, alcohol-free ritual rooted in flavor, craft, and place.
At Beauty Shanghai 2025, five emerging C-beauty brands revealed how China’s beauty industry is evolving beyond trends—toward a new aesthetic standard rooted in culture, design, and slow luxury.