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How Inbound Tourism Might Drive Retail Growth in China

As inbound tourism rebounds and Chinese brands gain cultural clout, China is laying the groundwork to rival Tokyo, Paris, and Seoul as a global shopping destination.

August 12, 2025

Chinese Travelers Embrace Light Trips and Smart Escapes

Dragon Boat Festival tourism shows rising demand for light vacations, family travel, short-haul getaways, and emerging summer outbound destinations.

June 5, 2025

A Nation in Motion, but Moving Differently: What China’s May Day Travel Boom Reveals

China’s May Day travel reveals a shift from frenzy to fulfillment, as emotionally driven, slow-paced journeys reshape the tourism landscape.

May 8, 2025

Meet Tourism’s Growth Engine in China

China’s “silver generation” is traveling more, spending freely, and reshaping expectations for quality, comfort, and culture in tourism.

April 9, 2025

How Viking is Transforming China’s Cruise Travel

Tan Wee Hoon, Senior Vice President of Product Development & Marketing at Viking China, shares the travel brand’s vision for China’s outbound cruise market.

March 28, 2025