Travel

China’s “silver generation” is traveling more, spending freely, and reshaping expectations for quality, comfort, and culture in tourism.

Tan Wee Hoon, Senior Vice President of Product Development & Marketing at Viking China, shares the travel brand’s vision for...

The Group’s portfolio of brands is blending cultural authenticity with innovation to meet the evolving preferences of modern travelers.

In 2024, tourism evolved from escapism to self-discovery, with travelers seeking deeper cultural connections and immersive experiences.