The sportswear giant partners with a top-tier university in China to blend cultural identity, innovation, and youth engagement.
April 30, 2025
category
Lifestyle
Filters
Categories
Business
Lifestyle
Strategy
News
Section
Brands
No Terms Found
Tags
Li Ning redefines green retail with an immersive Earth Day pop-up, blending eco-innovation, interactive storytelling, and consumer participation.
April 28, 2025
China’s new-wave bathhouses redefine urban luxury—blending wellness, social escape, and emotional value into a modern “third space” experience.
April 22, 2025
Inside the fantastical debut of “The Monsters: Forest Secret Base” at Hangzhou Kerry Centre, where collectible culture meets immersive imagination.
April 16, 2025
The sportswear brand deepens its China relevance with a Shanghai exhibition merging retro-futurist design and youth culture.
April 14, 2025
China’s “silver generation” is traveling more, spending freely, and reshaping expectations for quality, comfort, and culture in tourism.
April 9, 2025
The sportswear brand's 90th anniversary film remixes craftsmanship and sound, bridging athletic innovation with emotional resonance for today’s quality-driven urban consumers.
April 9, 2025
Van Rysel debuts its first Asian flagship in Hangzhou, redefining cycling retail with immersive design, community engagement, and performance-driven experiences.
April 2, 2025
Tan Wee Hoon, Senior Vice President of Product Development & Marketing at Viking China, shares the travel brand’s vision for China’s outbound cruise market.
March 28, 2025
The Group’s portfolio of brands is blending cultural authenticity with innovation to meet the evolving preferences of modern travelers.
March 25, 2025
The western region’s wine industry is booming, driven by experiential tourism, global recognition, and a growing domestic market among young Chinese consumers.
March 19, 2025
The marketing blitz merges nostalgia with the city’s creative scene, blurring the lines between sports and culture while redefining the retro revival in China’s sneaker market.
March 12, 2025
