How Hennessy’s China strategy balances heritage, Chinese New Year marketing, nightlife culture, and authentic collaborations to remain relevant in today’s premium spirits market.
February 13, 2026
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Designer Yici Zhao’s journey from luxury jewelry to artisanal ceramics reflects a deeper shift—from brilliance to grounding, from perfection to presence. With her brand Yici (忆瓷), she redefines Chinese design through emotion, craft, and cultural roots.
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Chalu is reimagining sparkling tea through the lens of Yunnan’s ancient tea terroir. Founded by Fraser Kennedy, the brand transforms Chinese tea heritage into a modern, alcohol-free ritual rooted in flavor, craft, and place.
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As China’s outbound travel market enters a new phase of maturity, Viking is redefining what luxury means for an often-overlooked group: the silver generation. Viking’s new “River + Ocean” program marks a bold new chapter for China’s mature travelers.
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Arc’teryx’s controversial fireworks collaboration with Cai Guo-Qiang in Tibet backfired, triggering backlash from its core outdoor community and raising questions about luxury ambition, brand misalignment, and ESG credibility.
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In an exclusive conversation with Jingzhi Chronicle, Dewar’s Master Blender Stephanie Macleod discusses how she bridges heritage and innovation, from double aging techniques to China’s evolving whisky culture. Her story is one of quiet leadership, creative integrity, and a deep respect for the craft.
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As inbound tourism rebounds and Chinese brands gain cultural clout, China is laying the groundwork to rival Tokyo, Paris, and Seoul as a global shopping destination.
August 12, 2025
Brands should reexamine aging as a process through a cultural lens.
July 16, 2025
Dragon Boat Festival tourism shows rising demand for light vacations, family travel, short-haul getaways, and emerging summer outbound destinations.
June 5, 2025
The sportswear brand is betting on China’s high-net-worth individuals by investing strategically in the golf sector.
June 4, 2025
The emerging healthcare centers are transforming beauty and wellness retail by fusing clinical science, lifestyle therapy, and immersive, emotion-centered design.
May 29, 2025
The sportswear giant marks ten years of its iconic Align collection with a large-scale, emotionally resonant yoga experience rooted in community and culture.
May 21, 2025
