The sportswear giant marks ten years of its iconic Align collection with a large-scale, emotionally resonant yoga experience rooted in community and culture.
May 21, 2025
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The sportswear brand opens its first global brand experience center in Shanghai.
May 12, 2025
Sportswear brands like ON are accelerating growth in China by targeting next-tier cities and youth-driven cultural communities.
May 9, 2025
China’s May Day travel reveals a shift from frenzy to fulfillment, as emotionally driven, slow-paced journeys reshape the tourism landscape.
May 8, 2025
Maia Active and Salomon merge studio comfort with outdoor grit, reshaping women’s activewear for China’s increasingly versatile fitness lifestyles.
May 7, 2025
The sportswear giant partners with a top-tier university in China to blend cultural identity, innovation, and youth engagement.
April 30, 2025
Li Ning redefines green retail with an immersive Earth Day pop-up, blending eco-innovation, interactive storytelling, and consumer participation.
April 28, 2025
China’s new-wave bathhouses redefine urban luxury—blending wellness, social escape, and emotional value into a modern “third space” experience.
April 22, 2025
Inside the fantastical debut of “The Monsters: Forest Secret Base” at Hangzhou Kerry Centre, where collectible culture meets immersive imagination.
April 16, 2025
The sportswear brand deepens its China relevance with a Shanghai exhibition merging retro-futurist design and youth culture.
April 14, 2025
China’s “silver generation” is traveling more, spending freely, and reshaping expectations for quality, comfort, and culture in tourism.
April 9, 2025
The sportswear brand's 90th anniversary film remixes craftsmanship and sound, bridging athletic innovation with emotional resonance for today’s quality-driven urban consumers.
April 9, 2025
