Tan Wee Hoon, Senior Vice President of Product Development & Marketing at Viking China, shares the travel brand’s vision for China’s outbound cruise market.
March 28, 2025
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The Group’s portfolio of brands is blending cultural authenticity with innovation to meet the evolving preferences of modern travelers.
March 25, 2025
The western region’s wine industry is booming, driven by experiential tourism, global recognition, and a growing domestic market among young Chinese consumers.
March 19, 2025
The marketing blitz merges nostalgia with the city’s creative scene, blurring the lines between sports and culture while redefining the retro revival in China’s sneaker market.
March 12, 2025
Lululemon’s 2025 Chinese New Year campaign intertwines wellness, emotional storytelling, and cultural narratives, reinforcing its brand philosophy of renewal, self-discovery, and holistic well-being.
February 12, 2025
In 2024, the Michelin Guide announced it would release provincial restaurant rankings in China for the first time, debuting guides for Fujian and Jiangsu provinces. This expansion brings the number of Michelin destinations in mainland China to seven, reflecting a growing recognition of regional culinary diversity and the spread of
January 30, 2025
In 2024, tourism evolved from escapism to self-discovery, with travelers seeking deeper cultural connections and immersive experiences.
January 15, 2025
