L’Oréal China’s latest report outlines a bold vision—leveraging micro-trends and targeting Gen Z, mature consumers, and men to reach 150 million consumers by 2030.
The Italian luxury house is staging its brand exhibition, titled “A Century in Touch: Loro Piana’s Journey Through Time,” at the Museum of Art Pudong in Shanghai.
The Chinese brand reflects jingzhi with a philosophy of sustainability and craftsmanship, balancing tradition and modernity while expanding its global presence.