In 2024, Chinese brands embraced innovation, cultural storytelling, and global expansion, transforming industries from gaming and retail to EVs and autonomous technology.
February 18, 2025
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How is Lao Miao’s Creation of the Gods collab merging tradition and trend to tap into China’s gold jewelry boom and rising cultural pride?
February 17, 2025
Beyond numbers and market growth, China’s international expansion in 2024 showcased a broader transformation—one defined by economic, technological, and cultural influence.
February 14, 2025
From fashion to food, brands are pushing the limits of creative partnerships, leveraging collaborations to expand cultural influence and deepen consumer engagement.
February 11, 2025
Bvlgari unveiled a branded exhibition in Shanghai blending history, art, and luxury, in celebration of the Year of Snake.
February 10, 2025
By weaving brand identity into local history and cultural landscapes, luxury brands are not just driving creative storytelling but also reshaping consumer perspectives on cultural heritage.
February 5, 2025
As China’s beauty market moves beyond blind growth, brands must redefine their value propositions by balancing functional efficacy with emotional resonance.
January 31, 2025
The renowned pipa virtuoso discusses the art of cultural exchange, emphasizing humility, participation, and finding a shared emotional language.
January 29, 2025
