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Top 10 Collaborations Redefining China’s Marketing Landscape in 2024

From fashion to food, brands are pushing the limits of creative partnerships, leveraging collaborations to expand cultural influence and deepen consumer engagement.

February 11, 2025

Is Bvlgari’s ‘Serpenti Infinito’ in Shanghai a Winning Bet on Cultural Storytelling?

Bvlgari unveiled a branded exhibition in Shanghai blending history, art, and luxury, in celebration of the Year of Snake.

February 10, 2025

How Destinations Shaped Luxury Brand Narratives in 2024: Cities as Canvases

By weaving brand identity into local history and cultural landscapes, luxury brands are not just driving creative storytelling but also reshaping consumer perspectives on cultural heritage.

February 5, 2025

Rethinking Growth: The Beauty Industry in the Age of Transformation

As China’s beauty market moves beyond blind growth, brands must redefine their value propositions by balancing functional efficacy with emotional resonance.

January 31, 2025