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Is Bvlgari’s ‘Serpenti Infinito’ in Shanghai a Winning Bet on Cultural Storytelling?

Bvlgari unveiled a branded exhibition in Shanghai blending history, art, and luxury, in celebration of the Year of Snake.

February 10, 2025

How Destinations Shaped Luxury Brand Narratives in 2024: Cities as Canvases

By weaving brand identity into local history and cultural landscapes, luxury brands are not just driving creative storytelling but also reshaping consumer perspectives on cultural heritage.

February 5, 2025

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