Chinese New Year is more than a festive occasion—it’s a strategic opportunity for brands to deepen cultural connections and engage with evolving consumer expectations.
February 19, 2025
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Armani opens its first Caffè in Beijing, blending high-end Italian flavors and immersive brand aesthetics and marking a strategic expansion of its luxury lifestyle presence in China.
February 19, 2025
How is Lao Miao’s Creation of the Gods collab merging tradition and trend to tap into China’s gold jewelry boom and rising cultural pride?
February 17, 2025
Bvlgari unveiled a branded exhibition in Shanghai blending history, art, and luxury, in celebration of the Year of Snake.
February 10, 2025
By weaving brand identity into local history and cultural landscapes, luxury brands are not just driving creative storytelling but also reshaping consumer perspectives on cultural heritage.
February 5, 2025
