Robin Tallendier, Co-Founder of the independent luxury watchmaker shares the journey of rewriting the story of "Made in China" in the world of fine watchmaking.
Luxury malls in China are evolving into experience-driven cultural destinations, reshaping engagement through design, digital innovation, and curated lifestyle experiences.
The house's Shanghai campaign with poet Yu Xiuhua redefines luxury marketing through vulnerability, authorship, and emotional resonance beyond aesthetics.