The Italian luxury house is staging its brand exhibition, titled “A Century in Touch: Loro Piana’s Journey Through Time,” at the Museum of Art Pudong in Shanghai.
The creative talent’s departure from the Spanish label raises questions about the business’s future in China, where his deep cultural engagement set new luxury standards.
The marketing initiative unites photography, music, and literature, creating a multi-sensory exploration of female expression through exhibitions, live performances, and literary salons in Shanghai.
An immersive Italian lifestyle pop-up blends cultural storytelling, experiential luxury, and digital innovation, reflecting China’s shift toward experience-driven high-end retail beyond traditional outlet shopping.