The Chinese brand Songmont partners with Chinese actor Jiang Qiming to explore a refined masculinity aligned with China’s jingzhi sensibilities.
May 19, 2025
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The textile fiber brand is deepening its presence in China, aligning Australian wool with sustainable fashion through supply chain collaboration, education, and consumer storytelling.
May 13, 2025
Now, the challenge lies in saturation—of trends, platforms, pressures, and expectations—set against the backdrop of a global economic slowdown.
April 25, 2025
SAIC Audi and Feng Chen Wang reimagine the A7L, merging fashion and automotive design to spotlight China’s global creative voice.
April 24, 2025
Spotlighting standout drops from Balenciaga, Victoria’s Secret, and Fila Fusion, these are the Spring collabs making waves in China.
April 23, 2025
Ms Min’s latest campaign reflects fashion as memory, weaving cultural identity, craftsmanship, and belonging into China’s neo-luxury narrative.
April 7, 2025
The platform is evolving into a strategic hub, integrating sustainability, supply chain innovation, and cross-industry collaboration for future growth.
April 2, 2025
EP YAYING opened Shanghai Fashion Week with a collection blending traditional craftsmanship and digital artistry.
March 27, 2025
The Spanish fashion brand’s new flagship redefines phygital retail with innovation, localization, and seamless online-offline integration.
March 20, 2025
The Chinese brand reflects jingzhi with a philosophy of sustainability and craftsmanship, balancing tradition and modernity while expanding its global presence.
March 20, 2025
Brands are shifting from idealized portrayals to authentic storytelling, amplifying diverse female voices through cultural collaborations, evocative experiences, and cross-industry initiatives.
March 6, 2025
The brand’s “Vegetable Garden” temporary setup blends luxury with nature, tapping into China’s growing wellness and escapism trends through immersive storytelling, gamified experiences, and farm-to-table dining.
March 4, 2025
