EP YAYING opened Shanghai Fashion Week with a collection blending traditional craftsmanship and digital artistry.
March 27, 2025
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The Spanish fashion brand’s new flagship redefines phygital retail with innovation, localization, and seamless online-offline integration.
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The Chinese brand reflects jingzhi with a philosophy of sustainability and craftsmanship, balancing tradition and modernity while expanding its global presence.
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Brands are shifting from idealized portrayals to authentic storytelling, amplifying diverse female voices through cultural collaborations, evocative experiences, and cross-industry initiatives.
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The brand’s “Vegetable Garden” temporary setup blends luxury with nature, tapping into China’s growing wellness and escapism trends through immersive storytelling, gamified experiences, and farm-to-table dining.
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Seamless payments enable cultural and commercial exchange, empowering Chinese designers to navigate the global stage through innovation and collaboration.
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From fashion to food, brands are pushing the limits of creative partnerships, leveraging collaborations to expand cultural influence and deepen consumer engagement.
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