AI is revolutionizing fragrance creation, but its ability to truly capture the emotional complexity and cultural depth behind every scent is still in question.
Takeaways from the 2025 Cosmoprof Worldwide Bologna session “Pillow Talk: Unlocking Opportunities in Asia’s Growing Wellness and Sleep Economy for Beauty Brands.”
Wu Yue is fostering dialogue between the Chinese and global fragrance industries, bridging cultural narratives while empowering local brands to expand globally.
As China’s beauty market moves beyond blind growth, brands must redefine their value propositions by balancing functional efficacy with emotional resonance.