At Beauty Shanghai 2025, five emerging C-beauty brands revealed how China’s beauty industry is evolving beyond trends—toward a new aesthetic standard rooted in culture, design, and slow luxury.
December 13, 2025
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Fragrance takes the spotlight and ASEAN emerges as the next beauty growth frontier at Cosmoprof Asia 2025, highlighting Asia’s expanding role in redefining global beauty.
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Beauty Shanghai 2025 debuts this October as China’s first premium boutique beauty fair, featuring over 100 brands across skincare, cosmetics and personal care.
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“Chinese culture has no shortage of expression or allure. What it may currently lack is a form of contemporary articulation.”
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The surge of increasingly niche products often signals a market set to soar.
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Once seen purely as functional FMCG products, hair and body care is now rapidly evolving into a new battleground for brand competition and consumer premiumization.
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The fiscal 2024 not only underscored the growing maturity and competitiveness of China’s homegrown players, but also revealed deepening fault lines within the sector.
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