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From Symbols to Sensuality: How To Summer Builds Cross-Cultural Resonance

Chinese fragrance storytelling is evolving beyond recognisable cultural symbols. Through its collaboration with Isabel Marant, To Summer offers a case study in how Chinese fragrance brands can translate local sensibility through scent, fashion and embodied experience, creating resonance across cultures without flattening their cultural roots.

September 14, 2026

Louis Vuitton Won in Court. Why Did China’s Consumers Side With Molly Tea?

Louis Vuitton’s first-instance trademark victory against Chinese tea chain Molly Tea appears legally straightforward. The public reaction has been anything but, reopening a wider debate over cultural memory, aesthetic authority and who gets to turn shared visual languages into exclusive commercial assets.

August 25, 2026

Chinese Fragrance Industry Gains Visibility at Esxence 2026

At Esxence 2026, China’s fragrance industry gained visibility not only as a growth market, but as a group of key stakeholders entering the global conversation. From buyers studying trends to creators presenting new olfactory languages, Chinese perfumery is beginning to shape how the artistic fragrance world understands China.

August 10, 2026

Why Young Chinese Consumers Are Falling in Love With Jingdezhen Ceramics

From Jingdezhen workshops to curated urban boutiques, ceramics are becoming a new form of lifestyle investment in China. For younger consumers, handmade tableware and tea ware are no longer just functional objects, but carriers of emotional value, aesthetic identity, and daily ritual.

July 11, 2026

Can Chinese Ceramic Brands Find a Global Audience?

China’s ceramic heritage is globally recognized, but its consumer image remains split between low-cost industrial tableware and collectible antiques. The next opportunity may lie in contemporary ceramic brands that translate Chinese aesthetics into usable, emotionally resonant objects for global consumers.

July 10, 2026

Can Arome Manpo Scale Beyond Niche Beauty?

With investment from Eternal Beauty Holdings, Arome Manpo is entering a new phase of growth. The partnership raises a broader question for China's beauty industry: can a brand built around aromatherapy, emotional skincare, and sensory experience scale beyond niche audiences?

June 19, 2026

Why Global Beauty Expansion Is No Longer about Being Everywhere

Global beauty brands are entering more markets than ever, but expansion alone is no longer enough. In this op-ed, industry expert Gabby Chen argues that the future of beauty globalization will be defined not by distribution reach, but by a brand’s ability to build trust, emotional connection, and long-term value

June 15, 2026

How L’Oréal Is Rewriting Beauty Leadership in China’s AI Era

As China’s beauty market moves from volatility toward more rational growth, L’Oréal is positioning AI not as a replacement for beauty, but as a tool to strengthen innovation, consumer connection, and long-term brand value.

June 10, 2026

Why Esxence Matters to the Future of Artistic Perfumery

As artistic perfumery evolves from niche passion to global business, Esxence reveals how fragrance is becoming a language of identity, emotion, and cultural distinction.

May 28, 2026

From Grand Gestures to Everyday Intimacy: Luxury’s New 520 Marketing Playbook

In China, May 20 — known as “520” because its Mandarin pronunciation resembles “I love you” — has evolved into one of the country’s most commercially significant romance-driven shopping moments. For luxury brands, the date has long served as a predictable stage for grand declarations of love: celebrity couples, heart-shaped

May 23, 2026

Can Chinese Folk Craft Become a Sustainable Business? Meidehen Is Testing the Model

At its first concept store in Hangzhou, MEIDEHEN is testing a new model for Chinese folk craft — one built not only on cultural preservation, but on product development, retail demand, and sustainable orders for artisans.

May 20, 2026

How BeautyMatter’s FUTURE50 Is Bringing Chinese Beauty Brands to the Global Stage

At BeautyShanghai, BeautyMatter and Jingzhi Media Group introduced the Chinese edition of FUTURE50 and announced FUTURE15 Asia — a new initiative designed to help emerging Asian beauty brands build global visibility and industry connections.

May 20, 2026

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