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Five C-Beauty Brands Shaping China’s New Aesthetic Standard

At Beauty Shanghai 2025, five emerging C-beauty brands revealed how China’s beauty industry is evolving beyond trends—toward a new aesthetic standard rooted in culture, design, and slow luxury. From scent-driven skincare to philosophical body care, these brands are rewriting the rules of what C-beauty can be.

December 13, 2025

Viking Charts a New Course for China’s Silver Generation Travelers

As China’s outbound travel market enters a new phase of maturity, Viking is redefining what luxury means for an often-overlooked group: the silver generation. Viking’s new “River + Ocean” program marks a bold new chapter for China’s mature travelers.

November 13, 2025

Cosmoprof Asia 2025: Fragrance and ASEAN Market Growth Capture Spotlight

Fragrance takes the spotlight and ASEAN emerges as the next beauty growth frontier at Cosmoprof Asia 2025, highlighting Asia’s expanding role in redefining global beauty.

November 7, 2025

Liquides Imaginaires Returns to China: The Alchemy of Imagination and Poetry

Liquides Imaginaires marks its third entry into China with a renewed vision of perfume as poetry and strategy. Founder Philippe Di Méo shares how the brand connects French artistry with China’s evolving niche fragrance scene and its spiritual economy.

November 4, 2025

How Yinxi Tea House Redefines “Third Place” and Quiet Luxury

In an age of crowded cafés and restless digital chatter, Yinxi Tea House has quietly redefined what a “third place” means in China. Founded by Yan Yujie, the brand offers not coffee or conversation, but privacy, stillness, and time itself—a sanctuary where business and ritual, elegance and ease, flow together

October 30, 2025

What C-Beauty Can Learn from K-Beauty’s European Success Story

As Korean beauty reshapes European skincare, what lessons can China’s beauty brands learn? From cultural storytelling to experiential retail, here’s how C-beauty can chart its global path.

October 20, 2025

Arc’teryx China Crisis: When a Brand Loses Its Way in Pursuit of Prestige

Arc’teryx’s controversial fireworks collaboration with Cai Guo-Qiang in Tibet backfired, triggering backlash from its core outdoor community and raising questions about luxury ambition, brand misalignment, and ESG credibility.

September 24, 2025

Balenciaga’s Fragrance Comeback: Le Dix and Kering’s Beauty Strategy

Balenciaga returns to fragrance with the relaunch of Le Dix and a new Haute Parfumerie line. Explore what this means for the brand and Kering Beauté’s strategy.

September 17, 2025

How Kyrie Irving and ANTA Are Turning Sportswear Into Cultural Capital at New York Fashion Week

Kyrie Irving and ANTA debuted HÉLÀ Season 2 and the HÉLÀ Code sneakers at New York Fashion Week, showcasing how the Chinese sportswear brand is evolving beyond performance to shape cultural identity and global relevance.

September 15, 2025

Duanmu: The Chinese Luxury Brand Redefining Craft and Culture

Duanmu, a Chinese luxury brand rooted in craftsmanship and cultural vision, redefines luxury with sacrifice, slow growth, design innovation, and cultural depth.

September 10, 2025

Vivienne Westwood’s 1st Jewelry Exhibition in Shanghai: How Cultural Storytelling Powers the Brand

In a striking tribute to its four-decade legacy in jewelry design, Vivienne Westwood has launched its first large-scale public jewelry exhibition in Asia, She and Her Jewels, at Taikoo Li Qiantan in Shanghai.

September 5, 2025

Shenzhen Duty-Free Bets, Domestic Champions, and Sports as China’s Growth Engines

From Shenzhen’s first downtown duty-free store to Laopu Gold’s record-breaking growth, this week’s stories highlight how refined retail formats are redefining the future of China’s consumer economy.

August 27, 2025

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