A New Perspective on Luxury: Jingzhi Chronicle Launches to Explore China’s Evolving Market

Jingzhi Chronicle, an English-language business media platform under Jingzhi Media Group, officially launches today. Following the success of its Chinese counterpart Jingzhi Zhijie (精致知界), the platform is dedicated to providing insightful, culturally attuned, and business-forward coverage of China’s evolving consumer market.

Developed by a China-based, bilingual, and bicultural team, Jingzhi Chronicle offers a rare perspective that blends local expertise with a global strategic lens. As China’s influence on global luxury and consumer trends continues to expand, international brands, investors, and industry leaders need more than surface-level analysis—they require deep, localized, authentic insights to navigate the country’s rapidly evolving Neo-Luxury Era (后奢时代).

“Jingzhi Chronicle’s mission is to provide the world with a fresh and insightful lens into the rapidly evolving Chinese market,” said Charlie Gu, CEO at Jingzhi Media Group. “We aim to be more than just a business news outlet; we are here to bridge cultures and equip global business leaders with a comprehensive understanding of China’s consumption dynamics.” 

Jingzhi Chronicle aligns its approach with Jingzhi Media Group’s philosophy, drawing inspiration from the concept of jingzhi(精致)—a term rooted in China’s rich heritage that embodies sophistication, refinement, and cultural depth.

Derek Zhao, Managing Director at Jingzhi Media Group, commented: “Chinese consumers today demand more than products—they seek a connection to culture, craftsmanship, and innovation. Jingzhi Chronicle is dedicated to decoding cultural codes that resonate with local audiences while unveiling the expertise behind successful strategies.”

Introducing the Inaugural 2025 Jingzhi China Vision Report

To mark its launch, Jingzhi Chronicle proudly presents its inaugural flagship study Luxury Through a New Lens: 2025 Jingzhi China Vision Report. This comprehensive report gathers insights from 25 industry experts, offering an in-depth analysis of the forces that will shape China’s consumer market over the next decade.

Covering luxury, beauty, travel, wellness, lifestyle, and creative industries, the report serves as a strategic guide for brands looking to navigate:

• Expansion beyond tier 1 cities
• The emergence of new luxury hubs
• The increasing role of localized cultural narratives in brand storytelling
• Sustainability, wellness, and experiential consumption as new status symbols
• The divergence in spending habits, as affluent consumers sustain luxury growth while mid-tier buyers prioritize value

“As China’s luxury market transforms, brands must understand the cultural nuances and evolving values shaping today’s consumers,” said Agnes Wu, Editorial Director at Jingzhi Media Group and lead editor of the report. “This report is a collective effort to highlight the trends defining the future of luxury and to offer actionable insights that help brands succeed in this dynamic environment.”

A Global Dialogue on Jingzhi and Business Innovation

Beyond its website, Jingzhi Chronicle will engage global audiences through its newsletter and social platforms (LinkedIn, Instagram, and more), fostering an inclusive conversation on China’s evolving high-end market, cultural innovation, and business strategy.

“Jingzhi Chronicle is not just another industry publication—it is a knowledge platform built by local experts, designed to help global brands make informed, culturally intelligent decisions in China,” said Calvin Liu, Chief Strategy Officer at Jingzhi Media Group. “Our goal is to bridge strategic gaps and provide a nuanced understanding of China’s fast-evolving consumer landscape.”

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