About Us
About Jingzhi Chronicle
Jingzhi Chronicle is a bilingual media platform decoding China’s new luxury economy through culture, craftsmanship, and global perspective.
We offer in-depth analysis, original reporting, and cross-cultural insight into China’s evolving consumer, creative, and business landscape for a global audience.
What We Cover
Rooted in China and written for an international readership, Jingzhi Chronicle examines how shifting values, cultural heritage, and contemporary creativity are reshaping influence across fashion, beauty, lifestyle, travel, design, and adjacent creative industries.
Our reporting speaks to:
Global brand leaders and strategists
Founders and creative entrepreneurs
Investors, advisors, and cultural stakeholders
Readers seeking depth beyond headlines
Rather than chasing trends, we focus on long-term signals — where culture, craftsmanship, and commerce intersect.
The Meaning of Jingzhi (精致)
The term jingzhi (精致) originates from Chinese cultural traditions that prize meticulous refinement, intentional craftsmanship, and thoughtful living.
Jing (精) refers to essence, refinement, and cultivated spirit
Zhi (致) means to reach, dedicate, or achieve — implying purpose and mastery
Historically, jingzhi described not only the quality of objects — porcelain, calligraphy, tea — but also a way of life shaped by care, depth, and restraint.
In contemporary China, jingzhi has evolved into a modern value system: one that prioritizes substance over spectacle, heritage over excess, and meaning over scale. This philosophy underpins everything we publish.
Our Editorial Philosophy
Jingzhi Chronicle practices slow journalism in a fast, noisy market.
We believe enduring influence — in luxury, culture, and commerce — is built through:
Craftsmanship over scale
Continuity over immediacy
Substance over surface
Time, depth, and context are not constraints for us; they are the method. Our work is guided by cultural clarity, emotional intelligence, and long-term value rather than short-term visibility.
Our long-form thinking is distilled in the Jingzhi China Vision Report — an annual editorial project bringing together insights from industry leaders, strategists, and cultural thinkers to examine how China’s definition of luxury, value, and influence is evolving over time.
Our Mission
Jingzhi Chronicle exists to:
Illuminate Chinese brands, creators, and ideas with global relevance
Bridge Eastern cultural intelligence with international business thinking
Provide a considered lens on China’s evolving consumer and creative economy
As China’s definition of luxury continues to evolve, we aim to document — and help interpret — what refinement, value, and influence mean in a new era.
Contact
For editorial, research, or strategic partnership inquiries, please contact:
contact@jingzhi.media
Our Team
Wenzhuo (Agnes) Wu
Agnes shapes Jingzhi Media’s editorial vision, driving content strategy across platforms. With a distinguished background in business journalism and cultural research, she delivers in-depth analysis of China’s luxury market. Her expertise spans fashion, beauty, hard luxury, wine & spirits, lifestyle, and real estate, with a focus on consumer insights and industry transformation.
Mos Wu
With a Bachelor’s and Master’s in Chinese Language and Literature, Mos brings seven years of expertise to the team, focusing on industry analysis and reporting. Her coverage spans fashion, beauty, jewelry, real estate, and lifestyle, offering deep insights into China’s consumer culture, brand marketing, and evolving retail trends.
Huiyan Chen
With a Master’s in Applied Psychology in Fashion from the University of the Arts London, Huiyan specializes in business journalism and analysis across luxury, fashion, beauty, sports, and lifestyle industries, combining consumer insights with a business lens to analyze market trends.
Anqi Wen
Anqi, a Law and International Relations graduate from the University of Edinburgh, specializes in analyzing China’s Gen Z consumer trends. Her work examines fashion, lifestyle, and sustainability through a socio-economic lens, bridging cultural insights with market dynamics.
