Kim Jones Teams Up with Bosideng, Arc’teryx’s Setback, and Shanghai’s Expanding Fashion Stage | Weekly Briefing
By
Estela Ma

Published on
October 29, 2025

China’s fashion and consumer industries are once again at the center of global attention — where creative ambition meets operational discipline. From Bosideng’s headline-making collaboration with Dior’s Kim Jones to Arc’teryx China’s leadership shake-up, this week underscores how Chinese brands and markets are reshaping the boundaries of global fashion and lifestyle.
Bosideng Announces Collaboration with Kim Jones
Bosideng revealed its latest collaboration with Kim Jones, former creative director of Dior Men and Fendi Women, signaling a new chapter for the Chinese outerwear giant. The partnership blends Jones’s high-fashion sensibility with Bosideng’s performance expertise, highlighting the brand’s ambition to compete on a global luxury stage while maintaining its Chinese identity. The collaboration aims to further elevate Bosideng’s global image and expand its influence beyond functional outerwear.
Arc’teryx China General Manager Steps Down
Arc’teryx announced that She Yifeng, General Manager of Greater China, has resigned from his post. His responsibilities will be temporarily assumed by Ma Lei, President of Greater China at Amer Sports.
The announcement comes shortly after the brand faced public criticism for hosting a “fireworks show” at the Himalayas, which resulted in ecological damage of grassland. Arc’teryx has since pledged to fully restore the affected area. Following the incident, Amer Sports’ share price fell over 18%, and Arc’teryx was notably absent from Tmall’s Double 11 outdoor brand rankings. The brand’s division growth slowed to 23% in the second quarter, reflecting both reputational and operational headwinds.
Shanghai Fashion Week 2026 Spring/Summer Schedule Released
The 2026 Spring/Summer Shanghai Fashion Week schedule has been officially announced. Set to run from October 8 to 16 under the theme “Redefine and Expand”, the event will feature over 100 fashion shows, exhibitions, and consumer activations. Notably, the newly introduced “Magic Cube” venue at Jing’an Kerry Centre will serve as a flexible exhibition space connecting emerging designers and established brands. This year’s edition continues to integrate fashion, lifestyle, and retail innovation, reaffirming Shanghai’s role as a global creative hub.
GIADA Launches First Fine Jewelry Collection
Italian-Chinese luxury brand GIADA launched its inaugural fine jewelry line, GIADA Jewelry, debuting two collections — FIRENZE and Flower on the Rock. Drawing inspiration from jade and Italian craftsmanship, the designs reinterpret the brand’s minimalist elegance through the lens of modern refinement. The launch event held at Beijing’s Qihe Art Museum brought together industry guests and collectors, marking GIADA’s expansion into new luxury categories.
De Beers Unveils “Desert Diamonds” at Hong Kong Jewellery Fair
De Beers presented its Desert Diamonds series at the Hong Kong Jewellery & Gem Fair, featuring natural diamonds in gradient tones of champagne and amber. The collection emphasizes transparency through the Tracr blockchain platform, allowing consumers to trace the origin of each diamond. The debut reflects De Beers’ commitment to sustainability and its efforts to strengthen consumer confidence in the natural diamond segment.
Ouyang Nana and Greg Hsu Join Global Brand Campaigns
The Woolmark Company named Ouyang Nana as its ambassador for the “Four Seasons of Wool” campaign, promoting the environmental and technical versatility of Merino wool. Simultaneously, Canada Goose appointed Greg Hsu (Xu Guanghan) as its new global brand ambassador, reflecting the brand’s continued emphasis on sustainability and exploration. Both partnerships align with the growing importance of youth-driven storytelling in the Chinese luxury market.
Goyard Posts 64% Revenue Growth in 2024
French luxury maison Goyard announced a 64% increase in annual revenue to €810 million, with EBIT of €537 million. Overseas markets contributed nearly 80% of sales, totaling €620 million. Goyard currently operates six boutiques in mainland China, its largest presence in Asia. The brand continues to resist online retailing, reinforcing its exclusivity and appeal among discerning Chinese consumers seeking rarity and heritage.
H&M Third-Quarter Profit Soars 40%
H&M Group reported a 40% rise in operating profit to SEK 4.91 billion for Q3 2025, exceeding expectations. The company attributed gains to disciplined cost control and improved margins, with gross profit reaching 52.9%. China remains an important recovery market, though sales are expected to stabilize in the next quarter due to high prior-year comparisons.
K11 Founder Adrian Cheng Establishes ALMAD Group
K11 Group founder Adrian Cheng announced the formation of ALMAD Group, a new enterprise focusing on nine innovation sectors, including culture, wellness, sports, and Web3. Headquartered in Hong Kong, ALMAD will prioritize investment in mainland China, ASEAN, and the Middle East. The initiative follows Cheng’s broader vision to expand China’s cultural influence globally and connect creative industries across regions.
